About the Company:

Workflowlabs is backed by an engineering team with decades of product engineering and solution delivery experience in challenging verticals. They are building solutions to everyday problems faced in the media & broadcast industry.

Eligibility:

• 0 -1 year experienced MBA (Digital Marketing Specialization)
• Good academic track record

Job Description:

• Measure and report performance of all digital marketing campaigns, and assess  against goals (ROI and KPIs)  
• Plan and execute all digital marketing, including SEO/SEM, marketing database,  email, social media and display advertising campaigns  
• Design, build and maintain our social media presence, Brainstorm new and creative growth strategies  
• Plan, execute and measure experiments and conversion tests
• Collaborate with internal teams to create landing pages and optimize user experience
• Utilize strong analytical ability to evaluate end-to-end customer experience across  multiple channels and customer touchpoints  
• Instrument conversion points and optimize user funnels  
• Collaborate with agencies and other vendor partners  
• Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate  
• Identify trends and insights, and optimize spend and performance based on the insights 

Requirements:

• Proven working knowledge of Digital Marketing
• Working knowledge of ad serving tools (e.g. DART, Atlas)  
• Knowledge of HTML, CSS, and JavaScript  
• Managing SEO/SEM  
• Knowledge of A/B and multivariate experiments.  
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate  
• Solid knowledge of website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)  
• Experience in setting up and optimizing Google Adwords campaigns
• Up-to-date with the latest trends and best practices in online marketing and measurement

Note:

• The company spends considerable effort in training new employees through direct mentoring by senior folks.
  • You need to apply only if you are willing to commit for 24 months.
• Performance evaluation is done after the completion of the 1st year.